Revive And Grow Your WordPress Website Using A Live Chat Software

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Chatbots Life

7 min readJun 17, 2019

Are you constantly worried about the low conversions and decreased traffic on your WordPress website? Wondering why the footfalls aren’t increasing despite the new product and service offerings available at the website?

Before coming to the answer, think about this. When navigating any website looking for customer support, how often did you use the live chat option to talk to a support executive and found it an excellent alternative to calling random numbers for customer support?

If your answer is in the affirmative, it’s time to update your own website with a live chat Wordpress plugin. Regardless of the amount of great content you’ve created, visitors will still have queries, which makes this feature, for getting instant answers, extremely convenient and useful.

How Can You Update & Grow Your Website

You can now revive your website using good live chat software. A live chat Wordpress plugin allows you to add a live chat feature that not only improves your business prospects manifolds but also maximizes the effectiveness of the website.

A Forbes research indicates that more than 90% of the customers feel content and satisfied when using the live chat feature as compared to other communication channels such as web, voice, or email.

It also gives customer support operators the ability to promptly answer questions, which subsequently helps in improving website conversion rates.

How Does Live Chat Wordpress Plugin Work?

Live chat software is an excellent tool that allows the sales and service teams of the organization to connect with their website visitors in real-time. As a service, it allows access to information instantly, along with immediate customer support without any waste of time.

The main benefit of live chat software is to improve your customer service response time as it eventually leads to satisfied customers and better business opportunities.

If you’re looking for options to add this live chat software to your website, then you could check out options like ProProfs Chat. The tool is known for offering extremely simple integration with your WordPress website and supports features such as:

Triggered campaigns,
Detailed reporting,
Customization options,
Smart routing to right support department

The use of this or any other live chat plugin for WordPress can help you boost leads, get more sales, and delighted customers.

Features Of A Live Chat Software Plugin

The live chat software program can offer a range of functions to your website because of some of the prominent features. Let’s discuss some of them below.

Tracking- With a live chat plugin, you can easily do visitor tracking to gain deeper insight into the behavior of potential customers. The software allows you to track things like:

Average time spent by the customer on the website
Pages they’ve visited on your website
The number of times they’ve landed on your website
The browser they use to navigate through the website

And a lot more!

#Chat routing- The live chat Wordpress plugin feature allows the support operators to transfer chats to either free executives or automatically route the customer to the right agent equipped to deal with the query appropriately.

Outcome? Your operators are saved from the burnout, and your customer gets directed to the right department. This allows customers to get instant resolution to their questions, thus keeping them happy.

#Proactive chat- It is a powerful feature of the live chat plugin that allows operators to initiate chats with the visitors for offering quick support and increase customer satisfaction.

Proactive chat goes hand-in-hand with a visitor monitoring feature. If you’ve seen a visitor on a page, let’s suppose pricing, for too long, your operators can initiate a chat then. Initiating a chat will help operators to:

Start a personalized conversation
Avoid making customers or visitors frustrated by asking for the same contact details again
Prepare before the customer comes in to ask their question
Anticipate what the customers are typing in
Provide instant answers that keep customers delighted

#Smart triggers- This live chat plugin feature allows you to set a custom trigger for specific instances using a smart chat system. For example- support staff is instantly notified if there are recurring visitors on the website so that they can proactively reach out to them.

Triggers can be added to pages which have the highest possibility of increasing conversions for a business. This way, your operators will know which visitors are actually browsing the website with the purchasing intent. Such an approach helps operators to help visitors walk through the sales funnel and boost lead conversion hassle-free.

#Reports and Analytics- One of the essential features of a live chat software is that it allows you to monitor important data such as details of visitors, chat histories, average time spent on chats, etc. It is pivotal to have such a detailed analytics section in a WordPress live chat plugin as it helps you to determine the future strategies and areas for improvement.

Understanding The Benefits Of Live Chat Software

When it comes to unlocking the secret of customer satisfaction, two of the most crucial factors are engagement and communication.

Integration of live chat software to your WordPress website can address both of these if appropriately implemented. Below are some of the benefits of live chat software that can help you boost your business operations at your WordPress website.

1. Increase sales and conversions

Multiple studies show that using WordPress live chat integration can bring a definite increase in conversion rates and sales. Having a real person to talk to instantly is what customers seek when approaching a business.

With instant help, they become enabled to make the right purchasing decisions and adds great confidence while customers spend more on the website. Trust me; such customers tend to buy more than the ones who don’t use live chat.

2. Cost-efficient

Live chat software can prove to be extremely cost-efficient for your business because of the following reasons:

By reducing the overall help-desk center costs and lowering the waiting queue time
By increasing efficiency, as it allows live chat agents to handle multiple chats simultaneously
By saving product return expenses as the customer get real-time advice from a live chat representative that can help the customer pick the right product or service in one go.

3. Offer a competitive advantage

The importance of providing real-time customer service with WordPress live chat integration in a competitive business environment cannot be overemphasized enough. Not only does it offer a competitive advantage, but it also allows you to analyze and track the common issues which customers face to come up with quick solutions.

Apart from these, the other benefits of live chat software include long-term relationship building and real-time convenience to customers.

Wondering what pages of the website should you put live chat on then?

Well, you might think that the homepage of the website probably gets the highest traffic and live chat option should be added there. However, you need to think out of the box here and consider adding live chat feature on key action pages such as contact page or pricing page.

These are, in fact, the right places to try the messaging or chat feature because this is where visitors will have most queries or questions after they have expressed initial interest in your company by browsing here.

Key Takeaway

All in all, integrating live chat software to your WordPress website can dramatically increase sales and the number of leads. It also allows you to build a certain amount of trust and communicate with your customers in a much more authentic way through WordPress live chat integrations.

So, are you ready to implement a live chat button on your website? There are many options available today that offer free signup for a live chat trial, and no credit card is required!